Product owner working with fintech product dashboards

B2B SAAS · BANKING AI · B2C LENDING

Product Owner for fintech products

A fintech product leader with hands-on experience in AI/LLM automation, merchant experience, customer journeys and lending products in regulated financial environments.

View cases Expertise

200%: revenue growth contribution
30%: fewer operator contacts
+12 pp: FCR improvement

Profile

Product focus across CX, automation and business economics

Her experience spans discovery, CJM, research, UX hypotheses, API integrations, compliance alignment, release execution and unit economics. Her strength is turning customer pain points into a focused roadmap and measurable product outcomes.

Selected Cases

3 cases from a fintech career

Hydracode 06.2024 - present

Head of Merchant & Integration Experience

B2B SaaS · onboarding · mobile/web flows · chatbot interfaces

200% revenue growth support 30% active user growth 9-15 people Agile team

Led B2B product improvements across customer journeys, onboarding and integration flows.
Used market research, competitive analysis, customer surveys and segmentation to find product opportunities.
Validated UX hypotheses through prototypes, A/B tests and A/B/C tests across web, app and chatbot products.
Translated customer pain points into requirements, interface improvements and release execution for 4+ parallel projects.
Contributed to financial modelling and unit economics analysis to support growth decisions.

Alfa Bank 10.2022 - 06.2024

Product Owner, AI/LLM Support Automation

regulated banking · API routing · CRM · knowledge base

30% operator-handled contacts reduced

62% self-service containment after LLM/RAG automation

Owned scope, stakeholder alignment, rollout and KPI tracking.
Launched LLM intent classifier with routing and escalation logic.
Improved FCR by +12 pp and reduced repeat contacts by 15%.
Defined controls for fallback, escalation and monitoring in customer-facing workflows.

MigOne 08.2021 - 09.2022

Product Manager B2C

lending · back-office · onboarding · retention

CJM journey analysis across customer and internal workflows

UX requirements, prototyping and self-service optimization

Owned strategic roadmaps across B2C lending and back-office products.
Balanced customer experience, business goals, operational efficiency and regulation.
Used research, feedback and behavioral data to identify friction points.
Partnered with design and engineering to validate product opportunities.

Product Toolkit

Capabilities that connect every case

Discovery & Research

Market research, competitive analysis, surveys, feedback loops, segmentation and customer profiling.

UX & Experimentation

CJM, hypotheses, prototypes, interface improvements, A/B and A/B/C tests across web, app and chatbot flows.

AI Automation

LLM intent classification, RAG knowledge automation, API routing, escalation logic and monitoring signals.

Delivery & Economics

Agile teams, multi-project delivery, stakeholder alignment, unit economics and financial modelling.

Education

A financial foundation shaped into product leadership

Master “Economics”, 2021

Bachelor “Economics”, 2019

Financial University under the Government of the Russian Federation

Contact

Open to fintech, AI automation and product growth conversations

pavlova.fintech@gmail.com